Laundry that smells like a £150 fragrance
Detergent sheets & fabric softener, built for men. From 22p a wash.
The range
One cleans. One conditions and carries the scent. Together they are a complete wash — and a signature you keep.
New · The Discovery Kit
You can't smell a website. So don't choose blind — all three signatures, full size, and your wardrobe picks the winner.
£3.98 less than buying the three separately · Free UK delivery over £35
New · The Wardrobe
Everything Element makes, in one box. Stop choosing a scent — start choosing between yours.
You keep £7.95 · Free UK delivery included
The Element Subscription
Your signature scent, on repeat — 10% off every order, free delivery, skip, pause or cancel anytime.
Subscribe & SaveThe World of Element
Our members' club, earned with one order — early drops, a real vote on what we make next, and the Fold Files every fortnight.
Step insideRefer a Friend
Your personal code gives a friend £5 off their first order — and £5 credit lands on your account when their order ships.
Share your codePremium laundry detergent sheets and fabric softener inspired by iconic masculine fragrances — gentle on skin and made for clothes you actually care about.
Reviews
Great smell swift delivery. Neighbours asking me what product I've used when hanging out the washing!
I wish I thought of this first!! The scents are amazing!
Really impressed with this. Clothes come out clean and the scent is subtle but smells premium, not like the supermarket stuff. Will definitely reorder.
Always be conscious when I'm buying these products that I don't buy anything too feminine for the men I wash for. This is ideal.
I switched to detergent sheets a while ago but these are by far the best ones I've tried.
Highly impressed of the closeness to my favourite fragrances and long lasting smell whilst keeping a delicate finish in the clothes.
I've been wanting something for us guys for years. I've tried adding my own scents in the wash but nah. This is great.
Smells incredible and makes the clothes very soft. Very good for the gym clothes.
From the founder
Why I created Element
Hi, I’m Adrian - founder of Element.
For years, every time I had to choose a laundry detergent, I found myself struggling to pick one I actually liked. Most options smelled overly floral, overly artificial, or simply forgettable.
At the same time, I’ve always enjoyed fragrances. I like wearing a good perfume, smelling fresh, and taking care of the clothes and garments I wear every day.
But it made no sense to me that while we pay attention to the fragrances we wear on our skin, we rarely think about the scent of the clothes we wear all day.
That idea stayed with me. So I created Element — a brand built around clean formulas, thoughtful design, and scents inspired by the fragrances I already enjoy wearing.
Because the clothes you wear should smell just as good.
This is just the beginning.
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A towel is the only thing in the house that is put away damp on purpose. That is the whole problem — and the smell it produces is not a sign the wash failed, but a sign of what happened in the 6 ho...
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What Does the Extra Rinse Actually Do?
It is the button almost nobody presses and a small number of people press every single time. Both camps are half right — because the extra rinse solves exactly 1 problem, and it is not the one most...
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